In a recent conversation, I learned about the CEO of Tulip Retail in Canada, Ali Asaria, who wants to give away 80% of his compensation in charity. There are many important aspects about this. First, this is a modern tech company that is playing in the multi-million dollar digital marketplace. Second, it’s not just hearsay, Ali has made a binding founders pledge with a twist that his employees can choose the charities where the funds would go.
It’s amazing to watch the intense loyalty among associates. Can you imagine what this can do for brand loyalty and creating customers for life? What closely held beliefs would this break? What can it do in creating a sustainable future?
Read more about Ali’s story here: