I love what TIME Magazine wrote recently:

I don’t often use this space to direct your attention to other publications, but I do recommend you check out an article Science published online on Sept. 24. Titled Singing in a Silent Spring, it adds a new entrant to the list of uplifting changes in the natural world that occurred when we humans went into temporary retreat at the start of the pandemic. It appears that in the relative hush of the San Francisco Bay Area this past April and May, the song of the white-crowned sparrow became quieter and sweeter than it had been before.

This has been a year of so much pain, hardship, chaos and loss. And yet as nations around the world begin to rebuild from the pandemic, it is clear that we also have a once-in-a-generation opportunity to change our tune. Our issue this week, in partnership with the World Economic Forum, explores that opportunity, which the forum’s chairman, Klaus Schwab, has called “The Great Reset.” How can we seize this moment of disruption to push for a world that is healthier, more resilient, sustainable and just? What do all of us–individuals, businesses and governments–need to do to ensure that we don’t simply revert to what was before?

https://time.com/5902712/time-replaced-logo-cover-voting/

Norman often gives the analogy of a Phoenix rising from the ashes. What it acknowledges that things are in multiple states of chaotic mess and what it also acknowledges that we still have a choice to rise stronger. What we can not do is stay complacent and keep things in the state of mess.

I encourage you all to study some concrete examples in our book on how to take action in a way that is good for the future and doesn’t compromise on profits: